The distribution rights of the film for Karnataka state were sold out for a whopping sum of Rs 3 crores.
Recently its Satellite rights were sold to MAA Tv for Rs. 6.5 crores and USA rights + audio rights went for Rs. 3.25 crores.
So, the movie has done almost 13 crores business even before its 50% complete.
Producer Nagababu is planning to release it in October 2010.
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