Magadheera on Blu-Ray Discs : First time in India Geetha Arts, one of the leading production houses since 1972, has not only produced mega blockbusters in Indian languages but also pioneered many innovations. This time around, Geetha Arts has joined hands with Balaji Video, the largest home video company, to woo the audiences with a new offering � The all-time blockbuster Magadheera on Blu-Ray. It includes a bonus disc with additional material. While the DVDs will hit the stands on the 3rd week of March, the Blu-Ray will be available 2 weeks after that. The Blu-Ray discs will be made available outside India for overseas viewers. Incidentally, this is the first time a Telugu movie�s Blu-Ray disc is being released in the Indian market. Blu-Ray disc is the latest storage format which redefines home-viewing besides giving an experience on par with cinemas in picture quality and sound. A generation ahead of DVDs. - Master (1997) was the first Telugu film to be released on an audio CD, beside the first Telugu film to be released in DTS. - Johnny (2003) was the first Telugu film to have movie merchandising. Also the first film in Telugu to have in-film placement and co-branded advertising. It was also the first Telugu film to use sync-sound while filming. - Jalsa (2008) was the first Telugu film to have a mobile game based on it. Also, the first Telugu film using standees in theaters as a publicity tool. - On its home production Ghajini, starring Aamir Khan Geetha Arts also created India�s first PC game, in association with FX Labs.