The film has taken an M & M kind of opening in the state and is running to packed houses even in smaller stations like Perinthalmanna, Tanur in Malappuram district. Allu Arjun popularly known as Bunny is attracting basically teenagers and young children to the theatres. He has become a craze among the college girls due to his romantic image accompanied by some real fast numbers.
Says Divya Pictures Ravi, the distributor of the film: “Allu Arjun is turning out to be a phenomenon in Kerala. Arya 2 has taken the best opening of 2010 in Kerala especially in Malabar area. The film is sure going to be a super hit.”
Remember Tamil superstar Ajith's new film Asal which released last Friday worldwide could only release in Cochin area of Kerala. In Malabar and Travancore areas which form 75 percent of the box-office Allu Arjun's Arya-2 was preferred by theatres over Ajith's Asal!
“Allu Arjun, after Arya 2 has the same kind of opening a Vijay film has in Kerala” says Rasheed Kottapuram a theatre manager in Malappuram area.
In Kozhikode Apsara with a seating capacity of 1260, the film is going full, while in Thiruvananthapuram SL complex and Ernakulam Kavitha the weekend collections were around 95 percent, which a straight Malayalam film is finding it difficult to get these days!
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